Asda to launch packaging-free zones across more stores, allowing shoppers to fill bottles and jars from home

Asda is set to roll out packaging-free shopping across more of its stores allowing customers to fill their own reusable containers with everyday groceries including cereal, pasta, laundry detergent and pet food.

Shoppers will be able to bypass plastic bottles, boxes and shrink-wrap, instead dispensing goods produced by household-name brands directly into their own glassware and tubs brought from home when the supermarket chain launches sustainable “refill zones” in four more stores, following a successful trial at one of its Leeds branches

Since it began piloting its first refill zone in Middleton, Leeds, last October demand has been so great among consumers that sales of some goods have out-performed packaged sales, Asda said.

It also claimed the store has also started attracting customers keen to shop sustainably from outside the local area.

The four new stores offering refill zones will be in York, Buckinghamshire, Warwickshire and Glasgow.

Products available for decanting will include Kellogg’s, Nestlé and own-label cereals, Napolina pasta, Tilda rice, Radox shower gel and Persil laundry detergent.

York will be home to the largest of the chain’s refill sections when the initiative launches in October. More than 70 branded and own-label products, including pet food such as Whiskas and Pedigree, will be spread out across 18 bays.

The scheme will be introduced in Rugby, Warwickshire, in August, and in Milton Keynes, Buckinghamshire, in December. Asda will also open its first Scottish refill zone at its Glasgow Toryglen store in August.

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